Globe
Ebike offshoot branding for Specialized Bike Co. Our small team was charged with revitalizing the messaging and visuals from Globe’s inception in the 90’s to usher in its new release as a cargo ebike line in 2023. As the sole designer on the team, I was in charge of taking the new brand guidelines (originally developed by Hybrid SF) and applying them across print, email, social, web, video, everything. I also worked with the team extensively on copy and tone as well as art direction for photo and video shoots.
Erik’s vision for Globe is joyous, punk, artistic. Irreverent, but loving. We wanted to show the world that biking could really change the way you lived your life and bring you closer to the world around you.
Art Director: Erik Nohlin
Producer: Sonja Lukin-Beck
Marketing Director: Kristen Kuzemko
Globe Haul ST
Social post ideation
HMI screen design
Illustrations by Olivia WardIllustrations by Lori Damiano
Special thanks to Pocket Pictures
Photography by Jake Stangel