Globe


Ebike offshoot branding for Specialized Bike Co. Our small team was charged with revitalizing the messaging and visuals from Globe’s inception in the 90’s to usher in its new release as a cargo ebike line in 2023. As the sole designer on the team, I was in charge of taking the new brand guidelines (originally developed by Hybrid SF) and applying them across print, email, social, web, video, everything. I also worked with the team extensively on copy and tone as well as art direction for photo and video shoots. 

Erik’s vision for Globe is joyous, punk, artistic. Irreverent, but loving. We wanted to show the world that biking could really change the way you lived your life and bring you closer to the world around you. 


Art Director: Erik Nohlin
Producer: Sonja Lukin-Beck
Marketing Director: Kristen Kuzemko




Globe Haul ST


Social post ideation






HMI screen design


Illustrations by Olivia Ward
Illustrations by Lori Damiano 






Special thanks to Pocket Pictures




Photography by Jake Stangel